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        熱門游戲機和iPhone 13即將供不應求

        熱門游戲機和iPhone 13即將供不應求

        Jonathan Vanian 2021年11月05日
        索尼PlayStation 5、微軟Xbox Series X和蘋果iPhone 13要么很難找到,要么發貨時間比平時長。

        如果你的假期計劃包括買一臺視頻游戲機,那你可能就沒有那么幸運了。如果你想要最新款的蘋果(Apple)iPhone,你可能就要等待更長的時間。

        科技供應鏈問題從采購電子元件到交付成品一直存在,這意味著人們或許將無法得到他們想要的節日禮物。但是,正如一些科技分析師告訴《財富》雜志的那樣,許多流行的電子產品仍然能夠買到,只是價格會更高。而且在許多情況下,需要從在eBay、亞馬遜(Amazon)和QVC上開店的轉售商處購買。

        “我認為對大多數消費者來說,最大的挑戰不是找到什么東西,而是找到他們愿意支付的價格的東西?!毖芯抗綨PD Group的副總裁兼行業顧問斯蒂芬·貝克說。

        以下是今年假期供應短缺的一些頂級消費設備:

        索尼 PlayStation 5

        任何購買過索尼(Sony)最新款PlayStation視頻游戲主機的人都知道,要找到一臺機器有多難。只要百思買(Best Buy)、塔吉特(Target)和游戲驛站(GameStop)把游戲機放到網上,肯定就會賣光。部分人利用自動化機器人進行了大量的購入,然后以高出標價數百美元的價格轉售游戲機。

        不幸的是,這種情況預計在假期前不會改變,甚至到2022年也不會改變。由于組件和芯片的短缺,索尼正在努力生產和運輸足夠的游戲機以滿足需求。

        作為索尼所依賴的芯片制造商之一,AMD的供應鏈正面臨重大瓶頸。AMD的首席執行官蘇姿豐(Lisa Su)在今年9月曾經表示,明年上半年“可能會供不應求”,這意味著芯片短缺將持續下去。

        “新冠疫情剛剛將需求提升到一個新的水平?!彼f。

        微軟 Xbox Series X

        購買微軟(Microsoft)的Xbox Series X游戲機,將和購買PS5游戲機一樣困難。你可能需要額外支付數百美元給經銷商,或者一直蹲守在網上商店,一旦有庫存立馬下單。你可能還得關注一下推特(Twitter),當有人注意到零售商出現庫存游戲機時,可能會在那里發帖。

        微軟Xbox的首席執行官菲爾·斯賓塞在最近的一次采訪中稱,電腦芯片短缺是造成此現象部分原因。他還提到了未指明的“夾點”,意指將主機推向市場所需的其他組件或運輸問題。

        “我們正在努力將它們推向市場。但這將是一大挑戰,我們將在相當長的時間內努力解決?!彼官e塞說道。

        任天堂 Switch

        與PS5和Xbox Series X一樣,在假期購買任天堂(Nintendo)Switch視頻游戲機(包括配備更好屏幕的高端OLED游戲機)將是一件難事。據日本《日經新聞》(Nikkei)援引匿名消息人士的話報道,截至今年3月的財年,任天堂共生產了2400萬臺Switch設備,遠低于原先計劃的3000萬臺。一位任天堂發言人表示,該公司正在評估零部件短缺對其生產的影響,但沒有提供更多細節。

        OLED型號尤為難以取得。它在今年10月剛剛首次亮相,這意味著生產的數量很有限。像亞馬遜、百思買和游戲驛站這樣的主要零售商很快就賣完了,而且很少提供何時有更多庫存的更新。如果你想掏出更多的錢,你可以嘗試轉售商。但預期支付將超過500美元,而正常零售價僅為350美元。

        蘋果新款iPhone 13和MacBook Pro

        蘋果的新款iPhone和MacBook Pro筆記本電腦通常供應充足。但今年是一個例外。在今年9月推出iPhone 13和10月推出新款MacBook Pro之后,蘋果承認,有些產品可能不能像前幾年那樣立即取得。供應鏈問題是罪魁禍首。

        在蘋果的網上商店,有一條信息寫道:“盡快下單,選擇最適合的節日禮物?!边@暗示一些商品可能在接近假期時缺貨。

        今年10月,蘋果的首席執行官蒂姆·庫克在接受美國消費者新聞與商業頻道(CNBC)采訪時表示,“供應鏈方面的約束”讓公司在第四財季損失了“約60億美元”。

        “供應緊張的原因是人們經常談論的全行業芯片短缺,以及東南亞地區與新冠疫情有關的制造中斷?!彼f。

        《日經新聞》援引匿名消息人士的報道稱,蘋果已經減少了不太受歡迎的iPad的生產,以便將這些部件轉移到iPhone 13中使用。

        研究公司Techsponential的總裁兼首席分析師阿維·格林加特指出,蘋果的供應鏈問題可能沒有其他智能手機和消費設備制造商那么嚴重。這是因為蘋果提前購買了大量的零部件,庫存超過了即時需求——在零部件短缺時,這就很方便。

        格林加特表示,在正常年份,蘋果客戶可能會在訂購后的一到兩周內收到他們的新iPhone,但今年,發貨時間可能會延長到幾周。他指出,避免延誤的一個方法是訂購配置與你所想略有不同的手機。雖然價格會高一點,但內存較大的手機可能會更快發貨。

        “在某些情況下,這也并不是世界末日?!备窳旨犹卣f。(財富中文網)

        編譯:楊二一

        如果你的假期計劃包括買一臺視頻游戲機,那你可能就沒有那么幸運了。如果你想要最新款的蘋果(Apple)iPhone,你可能就要等待更長的時間。

        科技供應鏈問題從采購電子元件到交付成品一直存在,這意味著人們或許將無法得到他們想要的節日禮物。但是,正如一些科技分析師告訴《財富》雜志的那樣,許多流行的電子產品仍然能夠買到,只是價格會更高。而且在許多情況下,需要從在eBay、亞馬遜(Amazon)和QVC上開店的轉售商處購買。

        “我認為對大多數消費者來說,最大的挑戰不是找到什么東西,而是找到他們愿意支付的價格的東西?!毖芯抗綨PD Group的副總裁兼行業顧問斯蒂芬·貝克說。

        以下是今年假期供應短缺的一些頂級消費設備:

        索尼 PlayStation 5

        任何購買過索尼(Sony)最新款PlayStation視頻游戲主機的人都知道,要找到一臺機器有多難。只要百思買(Best Buy)、塔吉特(Target)和游戲驛站(GameStop)把游戲機放到網上,肯定就會賣光。部分人利用自動化機器人進行了大量的購入,然后以高出標價數百美元的價格轉售游戲機。

        不幸的是,這種情況預計在假期前不會改變,甚至到2022年也不會改變。由于組件和芯片的短缺,索尼正在努力生產和運輸足夠的游戲機以滿足需求。

        作為索尼所依賴的芯片制造商之一,AMD的供應鏈正面臨重大瓶頸。AMD的首席執行官蘇姿豐(Lisa Su)在今年9月曾經表示,明年上半年“可能會供不應求”,這意味著芯片短缺將持續下去。

        “新冠疫情剛剛將需求提升到一個新的水平?!彼f。

        微軟 Xbox Series X

        購買微軟(Microsoft)的Xbox Series X游戲機,將和購買PS5游戲機一樣困難。你可能需要額外支付數百美元給經銷商,或者一直蹲守在網上商店,一旦有庫存立馬下單。你可能還得關注一下推特(Twitter),當有人注意到零售商出現庫存游戲機時,可能會在那里發帖。

        微軟Xbox的首席執行官菲爾·斯賓塞在最近的一次采訪中稱,電腦芯片短缺是造成此現象部分原因。他還提到了未指明的“夾點”,意指將主機推向市場所需的其他組件或運輸問題。

        “我們正在努力將它們推向市場。但這將是一大挑戰,我們將在相當長的時間內努力解決?!彼官e塞說道。

        任天堂 Switch

        與PS5和Xbox Series X一樣,在假期購買任天堂(Nintendo)Switch視頻游戲機(包括配備更好屏幕的高端OLED游戲機)將是一件難事。據日本《日經新聞》(Nikkei)援引匿名消息人士的話報道,截至今年3月的財年,任天堂共生產了2400萬臺Switch設備,遠低于原先計劃的3000萬臺。一位任天堂發言人表示,該公司正在評估零部件短缺對其生產的影響,但沒有提供更多細節。

        OLED型號尤為難以取得。它在今年10月剛剛首次亮相,這意味著生產的數量很有限。像亞馬遜、百思買和游戲驛站這樣的主要零售商很快就賣完了,而且很少提供何時有更多庫存的更新。如果你想掏出更多的錢,你可以嘗試轉售商。但預期支付將超過500美元,而正常零售價僅為350美元。

        蘋果新款iPhone 13和MacBook Pro

        蘋果的新款iPhone和MacBook Pro筆記本電腦通常供應充足。但今年是一個例外。在今年9月推出iPhone 13和10月推出新款MacBook Pro之后,蘋果承認,有些產品可能不能像前幾年那樣立即取得。供應鏈問題是罪魁禍首。

        在蘋果的網上商店,有一條信息寫道:“盡快下單,選擇最適合的節日禮物?!边@暗示一些商品可能在接近假期時缺貨。

        今年10月,蘋果的首席執行官蒂姆·庫克在接受美國消費者新聞與商業頻道(CNBC)采訪時表示,“供應鏈方面的約束”讓公司在第四財季損失了“約60億美元”。

        “供應緊張的原因是人們經常談論的全行業芯片短缺,以及東南亞地區與新冠疫情有關的制造中斷?!彼f。

        《日經新聞》援引匿名消息人士的報道稱,蘋果已經減少了不太受歡迎的iPad的生產,以便將這些部件轉移到iPhone 13中使用。

        研究公司Techsponential的總裁兼首席分析師阿維·格林加特指出,蘋果的供應鏈問題可能沒有其他智能手機和消費設備制造商那么嚴重。這是因為蘋果提前購買了大量的零部件,庫存超過了即時需求——在零部件短缺時,這就很方便。

        格林加特表示,在正常年份,蘋果客戶可能會在訂購后的一到兩周內收到他們的新iPhone,但今年,發貨時間可能會延長到幾周。他指出,避免延誤的一個方法是訂購配置與你所想略有不同的手機。雖然價格會高一點,但內存較大的手機可能會更快發貨。

        “在某些情況下,這也并不是世界末日?!备窳旨犹卣f。(財富中文網)

        編譯:楊二一

        If your holiday plans involve buying a video game console, you may be out of luck. And if you want the latest Apple iPhone, you may have to wait longer than usual.

        Tech supply chain problems, from sourcing electronic components to delivering finished products, means that some people won't get the holiday gifts they want. But as several tech analysts told Fortune, many popular electronics will still be available. It’s just that they'll cost more and, in many cases, come from resellers who've set up shop on eBay, Amazon, and QVC.

        “I think the biggest challenge for most consumers will not be finding something, but it will be finding something at a price that they're willing to pay,” said Stephen Baker, the vice president and industry advisor at research firm NPD Group.

        Here are some top consumer devices in short supply this holiday season:

        Sony PlayStation 5

        Anyone who's shopped for Sony’s latest PlayStation video game console knows how difficult finding one is. As soon asBest Buy, Target, and GameStop put consoles online, they sell out. People operating automated bots do much of the buying so they can then resell the consoles for hundreds of dollars over list price.

        Unfortunately, the situation isn't expected to change before the holidays, and for that matter, into 2022. Sony is struggling to produce and ship enough consoles to meet the demand, largely due to component and chip shortages.

        AMD, one of the chipmakers that Sony relies on, is facing major bottlenecks in its supply chain. AMD CEO Lisa Su said in September that the first half of next year will be “likely tight,” meaning the chip shortage will continue.

        “The pandemic has just taken demand to a new level,” Su said.

        Microsoft Xbox Series X

        Buying a Microsoft’s Xbox Series X gaming console is just as difficult as it is for a PS5. You may need to pay hundreds of dollars extra to a reseller or continually monitor online stores in case they get some inventory. You may also want to keep an eye on Twitter, where people sometimes post when they notice retailers with consoles in stock.

        Microsoft Xbox chief Phil Spencer said in a recent interview that the computer chip shortage is partly to blame. He also mentioned unspecified “pinch points,” meaning a shortage of other components or transportation issues needed to get consoles to market.

        “We're working hard to bring them to market but it's going to be a challenge that we'll work through for quite a while,” Spencer said.

        Nintendo Switch

        Like the PS5 and Xbox Series X, buying the Nintendo Switch video game console, including the higher-end OLED model featuring a better screen, will be difficult for the holidays. Nintendo manufactured 24 million Switch devices in its fiscal year through March, far fewer than the 30 million it had originally planned, according to a report by Japanese newspaper Nikkei that cited anonymous sources. A Nintendo spokesperson told the publication that the company is assessing the impact of the component shortages on its production, but didn’t provide more details.

        The OLED model is particularly difficult to find because it debuted in October, which means only a limited number have been produced. Major retailers like Amazon, Best Buy, and GameStop sell out quickly, and provide few updates about when they get more in stock. If you want to fork out more money, you can always try a reseller. But you can expect to pay over $500 versus a normal retail price of $350.

        Apple's new iPhone 13 and MacBook Pros

        Apple usually has ample supplies of its new iPhones and MacBook Pro laptops. But not this year. After debuting iPhone 13 in September and a new MacBook Pro in October, Apple has acknowledged that some products may be a challenge to buy as quickly as previous years. Supply chain problems are to blame.

        In Apple's online store, a message says “Shop early for the best selection of holiday favorites,” implying that some items may out of stock closer to the holidays.

        Apple CEO Tim Cook told CNBC in October that “supply chain constraints” had cost the company “around $6 billion” during its fiscal fourth quarter.

        “The supply constraints were driven by the industry wide chip shortages that have been talked about a lot, and COVID-related manufacturing disruptions in Southeast Asia,” Cook said.

        A report by Nikkei citing unnamed sources said Apple has reduced production of iPad, which are less popular, in order to shift those components for use in iPhone 13.

        Avi Greengart, president and lead analyst for research firm Techsponential, said Apple’s supply chain problems are likely less severe than for other smartphone and consumer device makers. That’s because Apple buys huge volumes of components in advance, meaning it stockpiles more than it immediately needs, which comes in handy during a component shortage.

        In a normal year, Apple customers would probably receive their new iPhones within a week or two of ordering. This year, however, shipping times may be extended to a few weeks, Greengart said. One way to avoid a delay, he noted, is to order a phone with a slightly different configuration than you had your mind set on. Although pricier, phones with more memory may be shipped more quickly.

        “In some cases, that’s just not the end of the world,” Greengart said.

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